Amway Global becomes Los Angeles Sol presenting sponsor
Marta’s “biggest fan” Kobe Bryant welcomes her to Los Angeles as Amway Global is announced as the team’s presenting sponsor.
Multi-year agreement includes coveted on-jersey exposure for new women’s professional soccer team
Carson, CA- AEG and Blue Star LLC, co-owners and operators of the Los Angeles Sol, who will begin play later this month as part of the new Women’s Professional Soccer league, announced today that Amway Global has entered into a multi-year agreement to become the Presenting Sponsor of the team. The agreement gives Amway Global on-jersey exposure for its brand beginning with the Sol’s Inaugural Game, which will be played on Sunday, March 29th at The Home Depot Center, located on the campus of California State University Dominguez Hills in Carson, California.
The sponsorship also names Amway Global as the team’s exclusive provider of nutrition and skin care products and provides additional exposure for the Amway Global brand in such areas as on-field signage at The Home Depot Center, within the “Sol City Festival” interactive fan village and at team-sponsored clinics and community appearances. Amway Global will also receive in-stadium video features and PA announcements, presence on the team website and within selected collateral materials created by the team including schedules, ticket stock, press conference and mixed zone backdrops.
“We’re excited to support the Sol and to be part of the return of women’s professional soccer to Los Angeles,” said Jori Hartwig, Vice President—Marketing for Amway Global. “Our NUTRILITE brand, based here in Southern California, is celebrating its 75th Anniversary. Sponsoring the Sol is a great way to celebrate Nutrilite’s global leadership in nutrition.”
A keystone of the partnership is the creation of the “Marta’s Maniacs in Amway Global Corner” section at all Los Angeles Sol home games. Located within section 119 of The Home Depot Center, the “Marta’s Maniacs in Amway Global Corner” will be a specially branded seating section in the stadium for the most rabid fans of the Los Angeles Sol and its star player, Marta. Additionally, the exclusive on-field seating section at The Home Depot Center will be branded the “Amway Global Field Level Seating Area” providing the ‘best seats in the house’ for season ticket holders and special guests who secure these premier seats.
“We are proud to announce that Amway Global will be the Presenting Sponsor of the Los Angeles Sol who will soon open play in the groundbreaking first season of the Women’s Professional Soccer league,” said Scott Hanley, Vice President, AEG Sports.
“Amway Global shares our vision of creating a new league in which the world’s finest players, including the great Marta, are role models on and off the field for the millions of fans who love the sport of soccer.”
The much-anticipated start of America’s newest professional soccer league, Women’s Professional Soccer (WPS), is set to kick off Sunday, March 29 when three-time FIFA World Player of the Year Marta and the Los Angeles Sol host Abby Wambach and the Washington Freedom at The Home Depot Center in the WPS Inaugural Match. Rounding out the seven-team league are the Boston Breakers, Chicago Red Stars, FC Gold Pride (Bay Area), Sky Blue FC (New York) and Saint Louis Athletica. Individual tickets to this historic game, as well as the rest of the season go on-sale this Sunday at 10:00am at Home Depot Center Box Office and at Ticketmaster.com. Season ticket packages start at just $105 for all ten home games. Mini-plans of 5 and 3 games, and group tickets are also available now. For more information call toll free at 1-877-4-SOL-TIX (476-5849) and www.LosAngelesSol.com
ABOUT AMWAY GLOBAL
With its affiliates around the world, Amway Global (www.amwayglobal.com) is a leader in the $80 billion global direct-selling industry. Established in 1959 as a seller of household cleaners, the company expanded and diversified over the years and today is a leader in Health and Beauty through its NUTRILITE® brand of nutritional supplements and the ARTISTRY® brand of skin care and cosmetics.
Amway reported sales of more than $8.2 billion last year and is helping millions of people lead better lives with its consumer products, business opportunities, and generous sharing through its One By One Campaign for Children. Amway’s NUTRILITE brand is based in Buena Park, Calif., with extensive farming and processing operations in Lakeview, Calif. NUTRILITE also sponsors AC Milan and enjoys the endorsement of soccer superstar Ronaldinho. In the U.S., Amway Global also is the presenting sponsor of the San Jose Earthquakes.
ABOUT THE LOS ANGELES SOL & WOMEN’S PROFESSIONAL SOCCER
The Los Angeles Sol of Women’s Professional Soccer is co-owned and operated by Blue Star, LLC and AEG. Led by General Manager Charlie Naimo and Head Coach Abner Rogers, the Sol has fielded an all-star cast of talent including three-time FIFA World Player of the Year Marta and U.S. National Team members Shannon Boxx, Stephanie Cox and Aly Wagner. They will play all home games at The Home Depot Center on the campus of California State University-Dominguez Hills. For a complete schedule, please visit www.LosAngelesSol.com
WPS is the highest level women’s professional soccer league in North America. Formed in September 2007 as the result of the efforts of the Women’s Soccer Initiative, Inc., WPS, which will begin play in March 2009, consists of seven teams across the country.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, controls or is affiliated with a collection of companies including over 90 facilities worldwide such as STAPLES Center, Nokia Theatre L.A. LIVE, Prudential Center (Newark, NJ), NOKIA Theatre Times Square, Wukesong Basketball Arena (Beijing, China), Acer Arena (Sydney, Australia), The Globe arena (Stockholm, Sweden), O2 World arena (Berlin, Germany) and The O2, a 28-acre development located in the eastern part of London; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Sol (WPS) and two MLS franchises in addition to overseeing privately held management shares of the Los Angeles Lakers (NBA). AEG developed and operates The Home Depot Center, a $150 million national training facility on the Campus of California State University Dominguez Hills in Carson, California designated as an “Official U.S. Olympic Training Site” by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, action sports, beach volleyball, basketball and other sports.
AEG’s live entertainment division, AEG LIVE is one of the world’s leading concert promotion and touring companies with fifteen regional offices that has recently promoted national tours on behalf of artists such as Prince, Usher, Kenny Chesney, Rod Stewart, Paul McCartney, Yanni, the Eagles, George Strait, Justin Timberlake and Christina Aguilera, Dixie Chicks, Hannah Montana and American Idol. AEG LIVE is currently overseeing the international museum tour of the artifacts of King Tut “Tutankhamen and the Golden Age of the Pharaohs” and produced “A New Day…” starring Celine Dion which just concluded an unprecedented five year “residency” at the Colosseum at Caesars Palace in Las Vegas.